Where earth meets elegance
A practical-nature design system from Aotearoa that reflects our grounded, encouraging approach. Every color, every font, every element supports our mission: helping people grow food, learn natural skills, and care with local botanicals. No hype, just what works.
Practical nature, made local
#475E3D
Our primary brand color. Strong, grounded, and reliable like the earth itself.
#6E7F56
Softer and more approachable, perfect for supporting elements and creating depth.
#2E3D27
The deepest of our greens, evoking the quiet strength of ancient forests.
#fbfcf9
Light as morning mist, this creates breathing room and openness in our designs.
#E9E3D0
Like sun-warmed soil, this adds warmth and subtle contrast to our palette.
#5E473D
Rich and grounding, like freshly turned earth ready for planting.
#3B2C26
Our darkest earth tone, providing maximum contrast and emphasis.
Primary Action
Base Green + Soft Beige
Content Areas
Soft Beige + Forest Deep
Gradients
Olive + Base Green
High Impact
Deep Brown + Warm Sand
Subtle Accent
Warm Sand + Rich Earth
Words that grow from the page
Display Font
Growing gardens, growing communities
Regular 400
Cultivate
Bold 700
Cultivate
Black 900
Cultivate
Usage: Main headlines, hero sections, and anywhere we need maximum impact and elegance.
Serif Font
Perfect for longer passages of text where we want to maintain an organic, editorial feel while ensuring excellent readability across all devices.
Regular 400
Nurture growth
Medium 500
Nurture growth
Semibold 600
Nurture growth
Usage: Subheadings, quotes, introductory paragraphs, and featured content.
Sans Serif Font
Our workhorse font for body text, UI elements, and anywhere we need crystal-clear communication. Source Sans 3 offers excellent legibility at all sizes while maintaining a friendly, approachable character that aligns with our mission of making gardening accessible to everyone.
Light 300
Transform spaces
Regular 400
Transform spaces
Medium 500
Transform spaces
Semibold 600
Transform spaces
Bold 700
Transform spaces
Usage: Body text, navigation, buttons, forms, and all UI elements.
Potential applications for digital presence expansion
Transform your space into abundance
Join our hands-on workshops and learn the fundamentals of sustainable gardening in your own backyard.