Start Small, Grow TALL
A practical-nature brand from Aotearoa helping you grow food, learn natural skills, and care for skin with local botanicals. No hype, just what works—easy ways to rely less on supermarkets and more on land, community, and your own hands.
The core elements that define who we are and what we stand for
Rationale: Says what you help people do (grow) and where (home/community). It's inclusive of gardens, workshops, and skincare made from local plants.
How to use: Always write with the apostrophe. Short form in copy: LGH only in internal docs; keep the full name public-facing.
Tone when saying it: Friendly, practical, community-first.
Edible gardens: Design and install food-producing spaces for homes, schools, and marae.
Workshops: Hands-on sessions that teach seasonal growing, seed saving, composting, and simple herbal preparations.
Nature-made skincare: Small-batch kawakawa balm (and future SKUs) using simple, recognisable ingredients.
Boundaries: No medical claims; no over-engineered garden tech. If it's not useful, seasonal, or local, it's out.
Core purpose: Help people rely less on supermarkets and more on nature, community, and their own hands.
Expanded: We reduce dependence by teaching skills, building food spaces, and showing how local plants fit everyday life.
Proof markers: # of gardens installed; # of workshops run; stories from schools/marae; % ingredients sourced in NZ.
"Food and care, closer to home."
Design and install food gardens, teach hands-on workshops, and craft small-batch kawakawa skincare—so growing, making, and healing feel normal again.
Programs:
• Garden Design & Install: Site audit → plan → install → quick-start care sheet.
• Workshops: Seasonal series + community sessions; take-home checklist/recipe.
• Skincare: Small-batch kawakawa balm; transparent sourcing and processes.
Outcomes we aim for: edible yields in season one, repeatable home routines, confident beginners.
Aotearoa where every home, school, and marae has living food close by and everyday care made from local plants.
3-year targets:
• 500+ home gardens; 100+ school/marae installs
• 2,000+ workshop participants
• 3–4 core skincare SKUs; national stockist partnerships aligned with values
Impact focus: food literacy, local plant knowledge, community resilience.
The New Zealand guide that helps households, schools, and communities grow food, learn natural wisdom, and care for skin with simple, local botanicals—starting with kawakawa.
Why we win (Reasons to Believe):
• Local roots: NZ native plants (kawakawa) and seasonal know-how
• Hands-on teaching: People leave with skills, not just inspiration
• Community impact: Proven work with schools and marae
• Simple systems: Gardens designed for real maintenance levels and real harvests
• Small-batch care: Short ingredient lists, plant-led routines
Competitive frame: Not a generic garden landscaper, not a beauty brand; a practical nature company connecting growing, making, and daily care.
The principles that guide everything we do
Care for land, people, and future
Simple systems anyone can run
NZ-native, seasonal, traceable
Learn together
No hype, no heavy claims
How we sound and what we say
Grounded, encouraging, hands-on, respectful. Plain language; warm, not salesy. Teach, don't preach.
"Here's the simple way…", "Try this in September…", "What you'll need…"
Avoid: miracle language, jargon, fear-mongering
Writing style: short sentences; step-by-step lists; NZ spelling
Buttons: "Book a garden consult" / "Join a workshop" / "Get early access"
Error/help: "Something's off—try again or email hello@letsgrowhome.nz."
Success: "All sorted! Check your email for next steps."
Loading: "Getting things ready for you..."
Targeted messaging for our key customer segments
Limited time/budget; need learning outcomes and community buy-in.
Over-complicated skincare with long ingredient lists.
Ready-to-use descriptions for every situation
Practical gardens, workshops, and kawakawa skincare—made in NZ so you can grow, learn, and care the natural way.
Let's Grow Home designs edible gardens, runs hands-on workshops, and crafts small-batch kawakawa products. We help households, schools, and marae rely less on supermarkets and more on skills, local plants, and each other.
Edible gardens, NZ workshops, and kawakawa skincare. Practical nature, made local—grow food, learn skills, and care the simple way.
(150–160 characters)
We build edible gardens, teach practical skills, and craft NZ kawakawa care—so communities live closer to nature, with food and knowledge on hand.
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